Abercrombie & Fitch Just Grew Up
Earlier this year, Abercrombie & Fitch CEO, Mike Jeffries, got in hot water when a 2006 interview started reappearing on the internet. In Mr. Jeffries worldview, women larger than size 10 were not “cool” and so he didn’t include those sizes in his stores. (But he did carry size XXL for men.) You can read the article here: Let’s Drink Coke So We Can Be Healthy and Buy Abercrombie & Fitch!
Perhaps it was all the bad press resulting in buyers refusing to shop at the store in disgust…(You can read a really great post from The Militant Baker here (all pictures were from this post): To Mike Jeffries, CEO of Abercrombie & Fitch.
Perhaps it’s because, “sales, earnings and profit margins have been sinking lately. The stock is down more than 25% this year,” according to CNNMoney.com…Perhaps it’s because they realized that 67% of the American population is bigger than a size 10…
Abercrombie & Fitch is going to sell Plus-Sizes in 2014
So now here’s the moral debate. Do you say, “Yay! They are selling to everyone now. Who cares why? The result is inclusion.” Or do you say, “I’m still not shopping there. I know what you really think about women. You’re only letting me in because the “cool” kids told you through boycotting your store that it wasn’t cool to be mean, and you lost money.”
Hmm. What do you think?
Lisa 
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