This is Why I Hate Women’s Fitness Magazines

That’s it.  I’m done.  Women’s fitness magazines drive me NUTS.  I used to avoid fitness magazines when I was heavy because the models made me feel like a slacker; discouraged instead of inspired.  Now they drive me crazy because I’m hyper-aware of the disconnect between the foods they advertise and the lifestyle they preach.

Men’s fitness magazines don’t do that.  I just pulled out six issues of Muscle & Fitness and in each issue there was maybe, MAYBE, one picture of a “forbidden” food coupled with tips for making it healthier or an X through it saying “No!”  Yet in this month’s Fitness magazine for women I saw pictures of the following foods packaged as “healthy” choices:

  • Goldfish (in “natural” flavors)
  • Frosted Mini-Wheats
  • Cheese sticks

But this is the advertisement that did me in:  McWraps from that health food superstore McDonald’s:

Healthy fried chicken, bacon and cheese wrap!
Healthy fried chicken, bacon and cheese wrap!

REALLY, FITNESS MAGAZINE!?!?  REALLY???

I read your magazine so I can avoid temptations like fast foods and focus on learning about clean eating and yoga butt moves, not so I can see fried chicken, bacon and cheese wrapped in a flour tortilla with a lettuce leaf hat on it packaged as a “healthy” lunch option.  Are you trying to f*** with me just for fun?

Then I started thinking of other magazines paired with equally disconnected advertisements:

  • Conservative Christian Magazine, brought to you by the Gay Pride Parade.  Tickets on sale now!
  • Recovering Alcoholics. Today’s recipe?  Rum Cake!
  • Cutie Pie Kids, brought to you by Gangsta B**** Barbie.  (Switchblade and matching body piercing kit sold separately.)
  • Natural Bodybuilding E-Zine.  Try our new Mega Slop Red Power Ranger Go-Go Juice Stack at Roids ‘R’ Us!
  • Celibacy Today.  Look for today’s vacation spotlight on Yes!  Yes!  Yes!  Hedonistic Orgy Cruiselines, right after our in depth article titled “Just Say No.”

Does this drive you crazy too?

Lisa ;)

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